I launched Snowflake Media almost 9 years ago to help the small(er) guy. You see we had just sold our business to a multinational in the TV channel business and really believed they had the resource to grow the business we launched 4 years earlier to new heights. However the first thing they did in … Read More
Starting 12th March a lot of you will be asking “Why are my Facebook Page likes going down?”
Well there is nothing to fear, this time it’s actually for a good reason!. Facebook made an announcement this past week explaining the rational for reducing your hard earned likes. I shot a 2 minute video below to bring you up to speed!
Welcome to 2015. The year you really prove that you are a Go getter and that your small business is going to explode online and with social media. Sound a bit familiar to last year? How did that work out? I’m sure you made progress, a few mistakes, but inched forward right? OK, 2015 could … Read More
In Business there is a saying “Turnover is Vanity, Profit is Sanity”, In Golf it is “Drive for Show, Putt for Dough” Both alluding to the fact that it’s easy to get carried away by pointless metrics, when you should be focusing on what really matters. That is any number that takes you closer … Read More
A common hand-wringing moment for new entrepreneurs is when they need to decide how much to charge for their services or information. They worry that if its priced no one will buy, and if its too low it will be an indication of their low self-worth. I just ordered the full complement of … Read More
So you have a website, or a product or maybe a store and you know…. And I mean “KNOW” it’s a great idea to write a blog. What makes it worse is that you constantly see articles published on blogs or website, where you say “Huh, that’s a bit basic” or “I could have … Read More
This week has seen the release of restaurant & café recommendations within the Facebook App for users that utilise the check-in feature. After checking in at the weekend I noticed this “pop up” screen on the mobile encouraging me to think about lunch! Whilst this has been happening for a … Read More
You have a great product or business right? If only more people knew about you then everything would be great. Simple just find more people to talk to, more visitors to your site or blog should do it. The only problem is highlighted in a recent study. More than 85% of clicks went to … Read More
I’m a fan of Social media. We sell consultancy services, courses and social management for a living. However, sometimes Social Media is just not the way to go. Just Google it! If you are like me, when I want to know something, I turn to Google as a habit. Facts, research, news. … Read More
In a recent review of almost 50 Facebook business pages, one common theme prevailed that could be hurting their chance of free traffic from Facebook. That was the lack of milestones on their page. Watch this 3 minute video I created to see exactly how to use Milestones to boost likes and traffic on your … Read More
