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SME

How Founders, ceo’s and business owners can access support

It can feel lonely “at the top” for founders, solopreneurs and MD’s especially if you are a business with less than 10 employees. Todays Business messenger video talks about how to access that support to bounce ideas around and stop you from feeling too isolated If you prefer to read: Here’s the transcript instead: Good … Read More

Who are Snowflake Media?

Who are Snowflake Media or Snowflake Media Group? As we step up our sponsorship and expansion, it’s a question we are seeing more and more. As you’ll see from our site, we have a number of brands that sit within the Snowflake Media family. Proud to be a marketing agency based in Halifax UK, we’ve … Read More

wright angle marketing halifax

WrightAngleMarketing.com acquired by Snowflake Media

We are pleased to welcome WrightAngleMarketing.com to the Snowflake Media Group family. Established by Judith Wright almost 20 years ago, Wright Angle Marketing has built a great reputation for delivering innovative and creative marketing solutions for businesses around the UK. Following the decision to close the business by the WAM management team, Snowflake Media agreed … Read More

How To Spot And Avoid Fake Twitter Accounts

In Business there is a saying “Turnover is Vanity, Profit is Sanity”, In Golf it is “Drive for Show, Putt for Dough”   Both alluding to the fact that it’s easy to get carried away by pointless metrics, when you should be focusing on what really matters. That is any number that takes you closer … Read More

When World Class Expertise Is Worth £7.99

A common hand-wringing moment for new entrepreneurs is when they need to decide how much to charge for their services or information.   They worry that if its priced no one will buy, and if its too low it will be an indication of their low self-worth.   I just ordered the full complement of … Read More

Creating Milestones for your Facebook Business Page

In a recent review of almost 50 Facebook business pages, one common theme prevailed that could be hurting their chance of free traffic from Facebook. That was the lack of milestones on their page. Watch this 3 minute video I created to see exactly how to use Milestones to boost likes and traffic on your … Read More

The Power of getting started in Social Media Marketing

In my last blog one of my top suggestions was simply “getting started” when it comes to Social Media Marketing. It was also a key point in the recent Inspiring Fundraising & Philanthropy National event held in Halifax, West Yorkshire this month.   It sounds simple, but the call of email, Facebook updates from others and … Read More

Social media: The Bon Jovi Guide

If you want to Rock your followers, then you need to look no further than perennial Rockers Bon Jovi. I had a lot of fun writing The Bon Jovi Guide to Social Media for SME’s ( and a few others!) In my last post we gave tips on how to engage with your Facebook fans, … Read More

When Pareto’s 80/20 rule is just plain wrong…

I’m sure you’ve heard of the Pareto principle, also known at the 80/20 rule. 20% of your activities create 80% of your income, also that 20% of your customers bring in 80% of your revenue right? Well, when it comes to Facebook, that’s just wrong!   Don’t worry, I’m not going to make you re-evaluate … Read More