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What my 4 year old daughter taught me about Social Media Marketing

Sometimes lessons come from the most unusual places!   This morning my 4-year old daughter summed up the first lesson that any person or business needs when handling their Facebook Twitter or other social media campaign.   Just get started!   Now, for those that know me. I love planning, am a data-driven control freak … Read More

Social media: The Bon Jovi Guide

If you want to Rock your followers, then you need to look no further than perennial Rockers Bon Jovi. I had a lot of fun writing The Bon Jovi Guide to Social Media for SME’s ( and a few others!) In my last post we gave tips on how to engage with your Facebook fans, … Read More

When Pareto’s 80/20 rule is just plain wrong…

I’m sure you’ve heard of the Pareto principle, also known at the 80/20 rule. 20% of your activities create 80% of your income, also that 20% of your customers bring in 80% of your revenue right? Well, when it comes to Facebook, that’s just wrong!   Don’t worry, I’m not going to make you re-evaluate … Read More

Why small business owners make terrible decorators

I was reminded recently of a piece of sage advice I received years ago from a very successful entrepreneur. When you feel overwhelmed….Go paint a wall!   Well. Paint a wall, cut the lawn, cut the hedges. Anything that basically gets you doing something on your own, in the physical universe that takes your mind … Read More

Welcome to the revamped Snowflake Media website

After years spent delivering great sites and content for our clients, we are pleased to launch our newly revamped website that brings us up to date! The new Snowflake Media site will feature thought-leading research, comment and analysis on Social media and sales related topics. Every journey begins with single step….This is ours!