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Month: February 2014

Social media: The Bon Jovi Guide

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If you want to Rock your followers, then you need to look no further than perennial Rockers Bon Jovi. I had a lot of fun writing The Bon Jovi Guide to Social Media for SME’s ( and a few others!) In my last post we gave tips on how to engage with your Facebook fans, … Read More

When Pareto’s 80/20 rule is just plain wrong…

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I’m sure you’ve heard of the Pareto principle, also known at the 80/20 rule. 20% of your activities create 80% of your income, also that 20% of your customers bring in 80% of your revenue right? Well, when it comes to Facebook, that’s just wrong!   Don’t worry, I’m not going to make you re-evaluate … Read More